Coca-Cola: BEYOND 2025 was the first event of its kind in the U.S. and we’re honored to have hosted in our venue. For three unforgettable days, the turf at Mercedes-Benz Stadium traded touchdowns for taste buds as over 3,000 guests stepped into a world where innovation met celebration. From the moment guests hit the field, they were immersed in a multi-sensory playground—complete with bold beverage tastings, buzzing pop-up bars, and interactive experiences that sparked curiosity at every turn all along our 100-concourse level. And to top it all off, Teddy Swims stopped by for a private performance. From start to finish, every detail of this event was crafted to go above and beyond.