On the eve of the College Football National Championship, Dr Pepper hosted over 2,000 guests at its annual SEC Party, transforming the Delta and Truist Clubs into a high-energy, fully branded celebration. Immersive decor in signature burgundy and silver, interactive experiences, and bold entertainment set the tone. Guests entered through a custom archway and enjoyed branded touches throughout, from pillows to projection mapping. A central DJ stage, LED lighting, and social media–ready moments kept the energy high, while exclusive Dr Pepper flavors and elevated food stations rounded out the experience — a vibrant tribute to the brand’s deep connection with college football.