From high-octane energy on the field to exclusive luxury in the Delta Sky360° Club, our Race Day Watch Party was the ultimate celebration of Formula 1 and all things AMG. Over 2,500 guests were greeted by a jaw-dropping display of Mercedes-AMG vehicles, including the iconic GT and the high-performance F1 car, parked right on the 50-yard line. With Ludacris igniting the main stage beneath the stadium’s legendary Halo Board, fans got a show-stopping performance set against synchronized lighting and roaring engines. A full sensory experience unfolded on the turf, complete with smoke effects, LED installations, and race-inspired activations. Inside the Delta Sky Club, fans elevated their day with premium hospitality Stylish lounge seating, gourmet bites, and exclusive F1® streaming coverage, Photo moments with Mercedes-AMG and Petronas branding, and Interactive games and driver-inspired fan gear pop-ups. As the engines roared across the globe, we brought the adrenaline of race day straight to the heart of Atlanta.